Alan Turing, an English mathematician and logician, in 1950 described a conceptual experiment that became famous as the Turing Test to determine whether or not a machine (a computer) was capable of thinking. From 1950 to the present, technology has made unimaginable strides! This lecture addresses the journey of discovering Artificial Intelligence declined in its different classes of applications, with a special focus on those that the “Proposed European Regulation” qualifies as “manipulative” and “prohibited.” Applications such as Jibo, Replika, Alexa influence user perception, and in some cases this is an issue: should they be prohibited? The behavioral sciences teach us that there are many other tools we can look at: we just need to identify the right architecture of choice.